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More shop fronts improved along Golden Mile

Published on 03 July 2015

THE latest stage of a project to brighten up shop fronts on Leicester’s Golden Mile has been completed.

The Golden Mile Regeneration Project has already seen 35 shop fronts on Belgrave Road and Melton Road painted in brighter, bolder colours designed to reflect the cultural vibrancy of the Golden Mile.

Architectural details have also been highlighted to enhance the look of the properties and make the area – a major gateway into the city – look as appealing as possible.

Three blocks of shops had already been completed as part of the project, generating an overwhelmingly positive response both from local traders and visitors to the area.

The most recent phase of work has seen five more shop fronts transformed, to help the area look its best for the summer.

City mayor Peter Soulsby said: “The Golden Mile is a unique part of Leicester’s identity, so I’m really pleased we’ve been able to make this investment in the area.

“We’ve worked closely with local businesses to select colour schemes and improve the appearance of their premises. The work we’ve done has been extremely well received – not only does it make an instant visual impact, but it sends out the message that this a vibrant, thriving area that is open for business.”

In total, 40 shop fronts have now been painted. About £19,000 has been spent on the project, with the city council funding the majority of the work. Businesses also contribute towards the cost.

Jogia Jewellers, at 151 Belgrave Road, is one of the businesses which has benefitted from the scheme. Shop owner Jagdish Jogia said: “I’m very pleased with how the work had been completed, within a short timescale and with minimal disruption to the business."

Another business owner, Amisha Vadera of Krishas Boutique, at 153 Belgrave Road, said: “The work has given a positive impression of the whole of the Belgrave Road and it’s great that business owners have joined together to support the scheme.”

The project is part of a wider initiative to improve key gateways into the city, with improvement projects carried out along Narborough Road, Braunstone Gate, Church Gate and Granby Street.

Improvements in these areas have included the repainting of a railway bridge with artwork in Narborough Road; and support for the community street fair, the ‘Westival’, in Braunstone Gate.  In Granby Street, shop front improvements have been made to businesses in the YMCA building.

Funding for the improvements comes from the city council’s capital programme budget.