Packed programme of events for National Smile Month
Published on 13 May 2016
CHILDREN and families will be able to brush up on their oral health during a month-long national campaign.
The campaign in the city is run by Leicester City Council, in partnership with NHS England.
'Lift the lip' clinics will be held throughout the month, to encourage parents and carers to examine their children’s teeth regularly. As well as learning how to avoid tooth decay, parents will be able to take away freebies including a toothbrush, fluoride toothpaste and oral healthcare information.
The clinics will take place at various children’s centres, including Avebury Meadows, Saffron, Belgrave, Thurnby Lodge, North Evington, Mayfield and Braunstone. A clinic will also be held at Beaumont Leys Shopping Centre.
There will also be photo booth roadshows throughout the month, where people can share their whitest and brightest smiles. The photo booths – where you'll be able to take away a free photo and other goodies – will be located at the Clock Tower, Humberstone Gate, at the Riverside Festival, Hamilton Tesco Extra and Beaumont Leys Shopping Centre.
In addition, free books on oral health for children will be given out at all local libraries between 30 May and 3 June.
People will also be able to find out more about the campaign and take part in a Q&A session with an oral health professional on Sabras Radio (1260AM) at 11am on Monday 16 May.
Cinema-goers will be able to learn more about the importance of effective oral health routines from an infomercial, which will be shown before films at Leicester’s Showcase Cinema de Lux and Piccadilly cinemas.
Deputy city mayor Cllr Rory Palmer, who chairs Leicester’s health and wellbeing board, said: "It is important we find as many ways as possible to reach people, to encourage them to look after their kids’ teeth.
"In Leicester, our Healthy Teeth, Happy Smiles campaign is already having an impact, with recent figures from Public Health England showing an eight per cent reduction in the number of five-year-olds in the city with tooth decay.
“These initiatives for National Smile Month will reinforce our message – that it’s really important to look after your oral health.
"I hope lots of people will take the opportunity to go along to these events and find out more."
Dr Jasmine Murphy, specialist in dental public health at Leicester City Council, added: "Our campaign this year is focused on encouraging parents to take their children for their first dental check-up before their first birthday.
"This is so they become familiar with the environment and get to know the dentist, who can help prevent decay and identify any oral health problems at an early stage."
Dates and times of the ‘lift the’ lip clinics and photo booth roadshows, as well as general information about National Smile Month in the city, can be found at: www.leicester.gov.uk/healthyteethhappysmiles