Walk to primary schools

Our walk to school challenge 'WOW' – encourages children to walk to school by rewarding them with collectible badges.

Further information

WOW – Living Streets’ year-round walk to school challenge - rewards children who walk, scoot, cycle or park and stride to school with collectible badges. Each year the badges are based on a different theme.

WOW reminds children already walking to school that they are doing a positive thing, whilst encouraging families that usually come by car to walk or park and stride on the days they can.

The WOW scheme increases walking rates (the number of children walking some or all of the way to school) by an average of 23% after five weeks.

Daily journeys are logged by pupils on an interactive Travel Tracker accessed through the class computer, iPad or whiteboard. Travel Tracker shows which pupils have earned a badge and reports can be run to see travel habits at a school or year group level. This data can be used in lessons, as evidence for Eco-Schools, Healthy Schools or Modeshift awards, or to inform your School Travel Plan.

We'll help you set-up and launch WOW by arranging an assembly, letters to parents and can train staff and pupils to help with the day to day running of the scheme. We'll also send you curriculum-aligned classroom resources that fit with the badge topics.

This project is being delivered by Living Streets, the UK charity for everyday walking, in association with Leicester City Council and funded by the Department for Transport.

Why take part?

  • Safety - not only is it a perfect time for children to learn important road safety skills, but more walking to school means fewer cars crowding the school gates.
  • Healthy body - children should get 60 minutes of physical activity a day. Walking to school goes a long way to achieving this goal. They'll also arrive in class fit, refreshed and ready to learn.
  • Eco-friendly - it's a cost-effective and fun way for everyone to do their part for the environment. Participation in WOW can be used towards achieving Eco-Schools wards.
  • Hidden treasures - walking to school can help pupils build confidence and independence, and develop their knowledge of their local community.
  • Fun and social - it's an ideal time for children and their families and friends to spend together.

Running WOW is extremely simple

You need only three things to get started: WOW badges, our digital travel trackers to record mode of travel and children.

We'll help you set-up and launch the scheme by arranging an assembly, letters to parents and can train staff and pupils to help with the day to day running of the scheme. We'll also send you curriculum-aligned classroom resources that fit with each month's badge topic.

How to sign up

Free WOW resources are available to a limited number of Leicester City schools. 

To sign up contact Katie, your local Living Streets Coordinator, on 07808 640 305 or send her an email.

Please give Katie a call if you have any questions or would like to discuss how the scheme can work best in your school. You can also arrange for her to pop-in to your school and demonstrate the resources.