Tobacco Control Summary Strategy 2020-2022

• The number of smokers in Leicester drop each year until we reach 5% or less.
• A reduction in smoking related poverty in the city.
• Leicester residents living longer, healthier lives, free from smoking-related illnesses.
• Support for smoke free places throughout the city.
• Children and families protected from the harmful effects of second-hand smoke.

• There are around 56,000 smokers aged 16+ in Leicester.
• Local survey data shows that the following groups are more likely to smoke; males, those aged 20-34, White British and Other White communities, the unemployed and long-term sick.
• Children are three times more likely to smoke if they have a parent who smokes. A third of young people surveyed in the Leicester Young People’s Health and Wellbeing Survey (2018) reported having a parent or carer who smokes.
• Rates of smoking differ across the city with those living in the west of the city, and those in our most deprived areas more likely to smoke.
• Smoking in pregnancy is still a major concern in Leicester with 10% of women still recorded as smoking at time of delivery (SATOD) in 2019/20. Being exposed to tobacco smoke in the womb is responsible for a range of serious health and behavioural issues.
• The number of Leicester residents who have a poor mental health and wellbeing score has increased since 2015. Nearly a third of adults with poor mental wellbeing report being a smoker.
• Approximately 400 lives are lost each year through smoking related illness and many more Leicester residents spend years of their life in poor health from smoking attributable illness.
• 59% of smokers in Leicester want to quit for good!

A comprehensive tobacco control plan engaging key partners which will focus on meeting the aims set out in Towards a Smoke Free Generation: A Tobacco Control Plan for England 2017-2022.

• The first smoke free generation
• Helping all smokers to quit
• Tackling illegal tobacco and enforcing smoking legislations
• Keeping public places smoke free.
• Smoke free pregnancy for all
• Helping all pregnant smokers to quit
• Helping young families protect themselves from second hand smoke risks.
• Parity of esteem for those with mental health conditions
• Focussed support to help those with mental ill-health to be smoke free.
• Backing evidence-based innovations to support quitting.

Effective interventions will require a collaborative approach and will involve working with a range of key partners including but not limited to:

• Leicestershire Rescue and Fire Service.
• University Hospitals of Leicester – NHS Trust
• Leicestershire County Council
• Leicester City Council
• University of Leicester
• Public Health England
• Sure Start Children’s Centres
• Leicestershire Police